Audioriver Festival 2010 will not just be about dancing the night away listening to the world's top electronic music act. Our event will, for the very first time since its inception, also venture into uncharted territory by expanding the proceedings, which now officially encompass an electronic music trade fair for the Polish scene, as well as workshops conducted by some of the festival's headliners. Sponsored by the Red Bull Music Academy, this innovative project will be known as the Independent Market.

Last year's daytime program turned out to be a great success. The Festival cinema, a hand full of theatrical spectacles, and the concerts held by day went a long way in proving that Audioriver can be just as interesting in broad day light as it can be after dusk. Consequently, we pretty much jumped at the idea to take things to another level.

So what's exactly behind the name itself? Well, it derives from the fact that the Independent Market will be located – surprise, surprise – in Plock picturesque Old Market Square, where Polish record labels, promoters, booking agencies and media outlets will have the opportunity to set up their own stands and show the whole scene exactly what they are about. Furthermore, each of the handpicked companies will also be allocated an hour of the daytime musical program.

We expect the labels participating in this bold new venture to provide all interested parties with a thorough presentation of their music at their respective stands, along with interesting concerts and DJ sets. Booking agencies, too, will more than likely have no problem with providing a plethora of interesting music. On the other hand, festival organizers, event promoters and club owners will have the perfect opportunity to make the best of pushing their upcoming projects. The Independent Market, first and foremost, is intended to be a place where everyone can have a shot at reaching the Audioriver faithful. Not everyone who comes to Plock is in the loop about what's happening in the Polish scene or regularly mingles with the who's who of our scene, so this will be the perfect opportunity for such people to get the low down about what exactly is happening.

What's more, the general public will also get the chance to take part in the Red Bull Music Academy workshops conducted by some of the festival's headliners associated with this international project. Apart from the two week annual session held in a select city, the Red Bull Music Academy also encompasses traveling workshops, lectures, festivals and special info sessions held all over the world. The names of the international acts that will be taking part in the workshops in Plock will be announced soon.

Admission to the trade fair and workshops will be free of charge.